"Egna, who now lives in New York’s Greenwich Village neighborhood, believed there was a gap in the market for “elevated designs that were geared toward the Gen Z and millennial audience.” Seizing an opportunity, she founded INKED by Dani in 2015 while still in college." - Barron's

Read the full article here: https://www.barrons.com/articles/worldwise-inked-by-dani-founder-dani-egnas-favorite-things-01669228166?mod=hp_PENTA